Fjällräven’s customisable Kånken offers billions of options
Outdoor brand Fjällräven has launched a customisable version of its classic Kånken, with “billions” of combinations available.
The Kånken design was first created for Swedish schoolchildren in 1978 and has remained virtually the same – the company crediting its timeless design, durability and functionality for “never falling out of fashion”.
The ‘Kånken Me Fjällräven’ platform offers 14 colours, and 15 customisable parts.
Henrik Andersson, creative director at Fjällräven, said: “The configurator offers a vast multitude of combinations, enabling each user to create their own unique expression in an easy and playful way.”
After creating and submitting the design through the configurator, Fjällräven will custom make each bag and ship it within four weeks.
Kånken Me will be available for the European and North American market from 18 October 2021.
