Adidas among first to adopt TrusTrace’s new system
15/03/2022
One of the first adopters is adidas, which documented more than 1 million transactions covering 10,000 materials and styles across 8000 facilities within the first four months of operating the platform.
Shameek Ghosh, CEO of TrusTrace, said: “In the midst of global greenwashing and challenges with unsubstantiated claims, brands and regulators are moving quickly to instil confidence among consumers that products are, indeed, as sustainable as they claim to be. Brands that want to establish near real-time traceability at the lot level by mapping the movement of raw materials to finished goods, and to automatically calculate the sustainability metrics.
“By linking all purchase orders to production steps, certificates, supplier declarations and quality reports on the TrusTrace platform, Certified Material Compliance helps brands manage risk and compliance and allows them to prove sustainability claims with confidence.”
The traceability allows brands to capture data from supply chain transactions, meaning finished goods have traceability information already associated with them when they arrive at market.
It can also calculate discrepancies between inputs and outputs, supporting greater efficiencies in production while keeping waste out of landfills, it said.
The European market is considering regulatory initiatives such as requiring claims to be backed by common measurement methodologies, and France and Denmark have already crafted legislation on documentation requirements for ESG claims.
TrusTrace was supported by Amsterdam-based Fashion for Good in 2018. Its managing director, Katrin Ley, said: “For brands, supply chain due diligence and sustainability strategies need material traceability, provided by reliable, digital platforms such as TrusTrace, to build data-informed visibility of supply chain journeys to truly transition to more sustainable practices.”
Image credit: Trustrace
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