Merrell joins ReCircled for takeback programme
06/04/2022
To start the This Is Home campaign, Merrell is launching a takeback and resale programme in the US and Canada in partnership with ReCircled called Merrell ReTreadSM, which it claims could prevent 300,000 pairs of shoes from going to landfill per year.
The footwear will be repaired and refurbished for resale, broken down for use in new products, or recycled for alternative uses.
Consumers can obtain a free return label from the website to ship their used Merrell footwear to ReCircled. Once the shipment is collected, consumers will receive a $20 off promotion code to purchase new Merrell footwear or clothing.
The ReTread program will continue to expand globally, with plans to launch in Europe this year.
Chris Hufnagel, brand president of Merrell, said: "The role of This is Home is to ignite our emotional connection to the outdoor environments around us, by encouraging people to deepen their experiences locally.
"We believe the outdoors is a place that people can always come home to, and that is why we are committed to preserve and protect the places we recreate. The Merrell ReTreadSM programme is a step in our sustainable commitment, enabling us to extend the life of our Merrell footwear and giving people more options to minimise their environmental footprint."
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