Onward into resale for On
12/09/2022
Gently used footwear may be exchanged for $35 credit to use towards a purchase from either On's webstore or at Onward. The shoes will then be categorised as “basically perfect”, “great” or “good”, before being made available for sale on the platform.
Sportwear is also expected to be brought into the fold in the near future, On said.
“With the launch of Onward, we are giving our customers more access to ground-breaking products, while giving our products an extended lifespan at the same standard of quality,” commented brand co-founder, Caspar Coppetti. “We remain dedicated to challenging limits that previously existed in the footwear industry.”
Last month, the sports company announced year-on-year growth of 66.6% for the second quarter ended June 30, with net sales reaching roughly $306.6 million or the equivalent of 297.7 million Swiss francs. Footwear rose by 68.2% year on year to $295 million (280.6 million Swiss francs), by far the brand’s largest category.
On’s Cloudwander Waterproof shoe. Credit: On via Instagram.
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