Eddie Bauer moves into recommerce

22/08/2022
Eddie Bauer moves into recommerce
Outdoor brand Eddie Bauer has joined hands with technology firm Arrive, also based in the US, to launch rental and resale platform (Re)Adventure.

Arrive’s recommerce system now connects to Eddie Bauer’s own e-commerce processes to allow for a branded experience, it said. Working together, the two companies will restore, grade and list pre-owned products at prices in line with their condition. 

“Not only are we able to offer customers new and more accessible ways to outfit their adventures, but we are keeping more used gear out of landfills and on the trails where it belongs,” commented vice-president of marketing at the brand, Kristen Elliott. 

Eddie Bauer announced the appointment of Christopher Bevans to the role of creative director back in May. 

Image: Eddie Bauer.