H&M pilots WoodAi in Cambodia with WWF
30/08/2022
By using the app, which requires only a smartphone and a macro lens, manufacturers can identify wood species and ensure that their biomass sourcing only involves residues of plantation species like mango and cashew, for instance, both of which are group-approved. In this way, factories are able to lower their likelihood of contributing to deforestation or otherwise putting pressure on Cambodia’s natural forests and biodiversity, the two organisations said.
“The WoodAi app represents an important contribution to addressing some of the drivers that are causing deforestation,” shared secretary of state to Cambodia’s environment ministry, Neth Pheaktra. “The ministry encourages other clothing brands to follow this example and also support efforts to save natural forests and wildlife for the long-term benefit of people and nature.”
For its part, H&M Group described piloting WoodAi in Cambodia as “exciting” and part of a wider business strategy to support the health of forest ecosystems, so that they may continue to sequester carbon and, by extension, help it achieve net-zero emissions by 2040.
Image: H&M/ForestsAI.
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