Strong first year for Pentland’s 100-1-0 programme
Pentland Brands has said initiatives its brands have engaged in this year have impacted 16 million consumers.
Twelve months ago, Pentland launched a programme it called 100-1-0, through which it aims to help 100 million consumers live positive, active, sustainable lifestyles, improve the lives of one million people in its communities, and become a net-zero business by 2032.
In this first year, it said 165,000 people in communities across the UK had benefited from support. Pentland itself signed up to the Science Based Targets initiative (SBTi), committing to publish a clear carbon reduction roadmap to reach net zero in time.
The greatest impact its brands have had has been in measures to encourage people to live positive, active, sustainable lifestyles, it said.
Speedo’s Outsiders Club campaign has worked to “shine a light on the joy gained from swimming outside”, especially with other people. Berghaus’ free repairs service, Repairhaus, has repaired nearly 5,000 items to keep its gear in use and out of landfill. Kickers launched a pre-loved platform, Reskinned.
Another brand, ellesse, has worked on a tennis-court regeneration project, while Mitre has run a campaign called ‘Different League’ to encourage people of all ages and abilities to play football. Rugby brand Canterbury has introduced a Future Fund to offer community grants to help more women play grassroots rugby.
In addition, in the course of 2022, brands across the Pentland Brands portfolio donated nearly 110,000 products in 12 regions across the world to support those in need.
