Senior appointments at Pentland Brands
UK-based sportswear group Pentland Brands has made three senior appointments for Speedo, footwear brands Ellesse, Kickers and Mitre, and rugby-focused Canterbury.
Simon Breckon joined Pentland Brands from Diageo in 2018 and has led several international brand campaigns including Ellesse’s collaboration with Michael Kors, the award-winning ellesse x TikTok campaign and the ellesse x Tomorrowland and Kickers x Roblox partnerships.
He played a pivotal role in globalising ellesse product development and launching the Kickers vegan footwear range.
He’s also built successful commercial partnerships with major international markets, including the expansion of the ellesse brand into the US and China and impressive growth for the Mitre brand in the UK and the US.
With Simon moving to Speedo, Jack Richardson will take over to lead product and marketing for the ellesse and Mitre brands globally, as well as Kickers in the UK. Jack has been with Pentland Brands for ten years.
His leadership of the product and marketing teams led to notable initiatives such as the navy shorts swap with the Ireland women’s rugby team and the recent launch of Canterbury’s lightest and most advanced rugby boot.
As Jack embarks on his new role, he’ll be transitioning his Canterbury responsibilities to Luke Doddrell. Luke joined us 18 months ago as Canterbury general manager and Pentland Brands commercial director for Asia-Pacific.
