Pentland welcomes new creative lead
02/08/2022
Most recently, Ms Wright served as deputy managing director at creative agency Portas. Prior to this, she worked her way up to managing partner and business director at another creative agency, BHH London, where she worked for over a decade alongside clients including Levi’s, Matalan and Costa Coffee.
“Paisley is passionate about product and brand storytelling and understands retail and how to elevate the omnichannel consumer experience,” commented Pentland Brands’ chief marketing officer, Penny Herriman. “I’m confident that she’ll inspire and lead the creation of highly engaging work that gets our brands talked about for all the right reasons.”
Ms Wright will oversee Pentland Creative Agency’s pivot to a digital-first in-house creative agency, tasked with cultivating a creative culture capable of generating “world-class” ideas and execution for the group’s marketing funnel. Pentland Brands' portfolio encompasses Speedo, Berghaus, Mitre, Ellesse, Endura and Canterbury of New Zealand.
Image: Pentland Brands.
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