Speedo dips its toes into wild swimming
Swimwear brand Speedo UK has teamed up with British fashion label FolK for a collection aimed at the growing number of wild swimmers.
Former surf champion and wild swimmer Sophie Hellyer fronts the campaign that’s set against the backdrop of North Cornwall’s rugged coastline.
Sophie Hellyer said: “This collection beautifully reflects the hunger for adventure from both brands by showcasing it authentically on real people for whom wild swimming is a way of life.”
Speedo is a supporter of outdoor swimming communities through its Outsiders Club, which explores experiences from diverse groups of swimmers across the UK.
Brand vice-president Kirsty Saddler added: “The idea of working with Folk to create a cold-water swim collection feels really exciting at a time when we know there’s a growing appetite for outdoor swimming."
