Egyptian farmers to get Better Cotton boost

25/07/2023
Egyptian farmers to get Better Cotton boost
Sustainability initiative Better Cotton and Cotton Egypt Association (CEA) have announced a strategic partnership to expand the Better Cotton programme in Egypt. 

Egyptian cotton is renowned for its quality, softness, and durability. However, in recent years, challenges such as climate change, water scarcity, and fluctuating market demands have posed significant threats to the sustainability of Egyptian cotton farming, according to the associations.

Through the renewed partnership, both parties will help expand sustainable farming techniques, provide training and support to farmers, and ensure compliance with environmental and social standards. 

By adopting these practices, Egyptian cotton farmers will be supported in reducing water consumption, decreasing chemical pesticide usage and improving soil health.

This collaboration will further facilitate increased market access for Egyptian cotton products, ensuring a fair return for farmers and supporting the growth of the Egyptian textile industry.

"We are excited about this strategic partnership with Better Cotton in Egypt," said Khaled Schuman, CEA’s executive director. "By combining our expertise and resources, we can drive positive change in Egyptian cotton farming practices and secure a sustainable future for our industry.”



Photo: Damietta, Egypt. Safeya has been working as a cotton picker for the past 30 years. Photo credit: Rehab ElDalil/UNIDO