Asian expansion for Mammut
Swiss outdoor brand Mammut is to enter a new market in Asia, South Korea.
It said its aim was to build on success it has already achieved in the markets in Japan and China; the Mammut Japan team will be at the forefront of efforts to emulate this success in South Korea too.
It will work with a local distribution partner Creas F&C. Chief executive, Heiko Scha¨fer, said Creas had impressive experience of building up the business of high-end brands in the South Korean market.
“Without doubt, it will also be able to help us fully fulfil our potential in this important outdoor market,” he added.
Mr Schäfer said Mammut was convinced the quality and performance levels of its products would be able to meet the needs of outdoor enthusiasts in South Korea.
