The US-based Outdoor Industry Association (OIA) is calling for companies to take part in a benchmarking study, to “help them understand their position in the market”.

OIA said information will be kept confidential and anonymised by survey administrator Qualtrics.

Kent Ebersole, president of OIA, said: “In an evolving and dynamic market, it’s crucial to know where your business stands versus the competition. Participating in this study provides brands with the strategic intelligence needed to drive growth, efficiency, and profitability,”

The deadline to complete the study is May 8.

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