Sportswear push at Under Armour - sportstextiles: Lea SportsTextiles

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Sportswear push at Under Armour

01/08/2024
Sportswear push at Under Armour
Under the leadership of Yassine Saidi, who joined Under Armour to head the product development team earlier this year, the Baltimore-based activewear brand is expanding its off-field sportswear ranges.

The new ‘Unstoppable’ collection for FW 2024 features 60 premium items for men and women. Taped details, using Bemis technology, are found throughout the range to emphasise the urban and technical aesthetic. A 4-way stretch woven fabric is given the brand’s Storm water-repellent finish to protect wearers from the elements. The colour harmonies allow easy mixing and matching.

“This is a pivotal moment for Under Armour. FW24 is just the beginning of UA’s sportswear journey. We have utilised UA’s innovation and authenticity on-field with athletes to develop a game-changing off-field style strategy. Expect UA to make serious waves in the sportswear space soon,” Mr Saidi commented.

Image courtesy of Under Armour

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