ParX by Filium opens exclusive pop-up - sportstextiles: Lea SportsTextiles

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ParX by Filium opens exclusive pop-up

17/03/2025
ParX by Filium opens exclusive pop-up
Filium-powered golf collection ParX is setting up a pop-up shop at Lady Golf the Fashion House boutique in Coachella Valley, home to nearly 125 golf courses in California. The plant-based performance golf brand uses only natural fibres in its collection and the fabrics are enhanced with a Filium Activation finish that allows them to repel liquids and resist odours without modifying the natural hand feel of the fabrics.

Filium technology was developed by brothers Raj and Akhil Shah in 2016. The technology is said to bond at a molecular level with natural fibres, improving their resistance to moisture, stains and odours. It also aligns with Bluesign standards, ensuring eco-friendly production without harmful chemicals.

“Filium takes natural fabrics and turns them supernatural—creating apparel that’s odour-resistant, stain- and liquid-repellent, and thermoregulated for better breathability. These features aren’t just innovative; they redefine what high-performance apparel can be. I’ve never seen one material technology provide so many benefits in a single collection. We live in a world today where we need clothing technology that can meet ever changing climate and that is what Filium provides with ParX apparel,” commented Princess Karen Cantrell, Founder of Lady Golf the Fashion House.

Image courtesy of ParX

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