The Lycra Company has promoted Melissa Riggs to chief marketing officer (CMO).

Before joining Lycra in 2022, she spent 11 years at Molson Coors Beverage Company, specialising in partnership marketing and distributor planning. 

As CMO, she will oversee the planning, development and execution of brand and marketing initiatives supporting the company’s business objectives and growth strategies.

She said: "For the past three years, I’ve had the privilege of collaborating with an incredibly skilled team. Stepping into the CMO role, I look forward to unlocking new ways to invigorate our ingredient brands, elevate our partners and make our impact felt throughout the value chain.”

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