Nike exec to continue Athleta’s 'reinvigoration'
Maggie Gauger has been appointed CEO of Athleta, after 20 years at Nike, most recently serving as the head of its North America Women’s business.
She said: “I’m energised to bring my experience working at the intersection of sport, style and culture to Athleta - a brand with strong purpose and still so much untapped potential.
“Athleta has an unwavering mission focused on the power of women - not just as athletes, but as leaders, creators, and change-makers.”
Richard Dickson, CEO of Athleta owner Gap CEO, said: “Over the past two years, Chris Blakeslee has led the early stages of Athleta’s reset, recentring the brand to win with innovative performance product and refining the brand’s point of view, helping to position Athleta for the future.”
“We are thrilled for Maggie Gauger to join as CEO of Athleta as we look to accelerate the brand’s reinvigoration.”
