Nike commits to using Syre’s recycled polyester
Textile-to-textile recycling initiative Syre has announced a new multi-year agreement with sports group Nike. The two companies said this new partnership would lead, step-by-step, to the integration of Syre’s polyester into core Nike performance lines.
A first collection of Nike products made from Syre’s recycled polyester fibres will come to market “within the next few years”, but the Sweden-based supplier said it would become Nike’s lead strategic supplier for textile-to-textile recycled polyester.
Syre launched as a spin-off of fashion group H&M in March 2024. It has already announced H&M, Gap, Houdini Sportswear and Target as customers.
Nike’s vice-president for the materials supply chain, Sitora Muzafarova, said this new partnership represented “a shift in our materials strategy and how we source”.
She added: “Textile-to-textile recycled polyester is essential in our ambition to design and produce breakthrough products that perform to the highest standards that our athletes expect and are more sustainable at the same time.”
For his part, Syre’s chief executive, Dennis Nobelius, said that having a company of Nike’s stature commit to textile-to-textile generated polyester sent “a powerful signal to the entire industry”.
He said this would bring about “a moment when circular materials move from concept to commercial reality at scale and wider adoption”.
