Lacroix ‘igloo’ opens in Courchevel 1850 - sportstextiles: Lea SportsTextiles

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Lacroix ‘igloo’ opens in Courchevel 1850

16/01/2026
Lacroix ‘igloo’ opens in Courchevel 1850
French ski equipment and apparel brand Lacroix Sports has opened its first store, designed like an igloo, at Courchevel 1850. A special capsule collection designed with the prestigious ski resort is currently featured. Late last year, the premium brand opened what it calls a ‘Lacroix Chalet’ in Val d’Isère, another iconic ski destination in the French alps. 

Founded in 1966 by French downhill ski champion Leo Lacroix, the brand was acquired by Damien Bodoy and Günther Doll, along with other investors, in 2022. Under their ownership it has diversified into golfing and sailing. 

Photo courtesy of Lacroix Sports 

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