Ted Ligety joins KJUS' product innovations team
Swiss sports brand KJUS recently announced an ambassadorial partnership with American alpine ski racer Ted Ligety, who announced his retirement from World Cup ski racing in early February.
Mr Ligety will also work alongside KJUS founder and former ski racer, Lasse Kjus, in addition to the brand’s product engineering team, in order to help influence the design and development of future skiwear collections.
President of KJUS, Brooke Mackenzie, commented on the appointment: “Lasse and Ted’s combined experience will ignite new inspiration for our product engineers and provide invaluable feedback for design and testing, so we can reach even more extreme levels of technical innovation.
“Our commitment to the ski industry and our passion for skiing has driven our innovation engine since inception. We are thrilled to welcome Ted into the family and I am eager to see what our design and engineering team will innovate next.”
Mr Ligety joins existing KJUS ski ambassadors Dider Cuche and Lucas Swieykowski.
