Cool on the inside: presenting brrr Pro
Atlanta-based cooling fabric technology developer brrr recently unveiled brrr Pro, which brrr described as an “advanced performance textile that harnesses the power of micro cooling technology to create a more intense cooling sensation.”
The textile, which is aimed at the athletic and fitness markets and has been in development for three years, features “enhanced cooling fibres” that are embedded with micro cooling minerals, plus is “hyper wicking and performance drying”. These three elements - being cool to the touch, wicking and brrr’s drying rate - work together to create brrr’s “triple chill effect”, the company explained in a press release.
Brrr Pro has undergone independent lab tests by “a globally respected third-party testing firm”, which found that brrr Pro polyester scored 0.194 in Qmax testing, which measures the cool-to-the-touch feel of fabrics.
Qmax’s score for brrr Pro was 81% higher than the 0.107 score given to “another brand of cooling fabric” and 53% better than the score for a “comparable” performance polyester fabric.
Furthermore, brrr outperformed competing products in wicking and drying tests, drying “in a fraction of the time”, brrr said.
Founder and CEO of brrr, Mary-Cathryn Kolb, commented on the new textile: “We are thrilled to bring the cooling performance power of brrr Pro to the athletic market, so hard-working athletes can feel their best when they train, perform and recover. Brrr Pro draws more heat and moisture away from the skin to keep athletes cooler and dryer at work and at play.”
Image: brrr.
