Franziska Zindl, head of ISPO Award & Innovations at Messe München, said: “The role of ISPO Brandnew has never been more important than it is today.

“Under the current conditions, it is particularly challenging for start-ups to establish themselves in the sports industry and penetrate the market. We offer them a prestigious platform and stage for their ideas. We also give the industry orientation and retailers specific new suggestions for possible diversification, for example.”

The ISPO Brandnew 2021 winners:

• Agogic, Italy.
Agogic brings classic rainwear, outdoor lifestyle and athleisure luxury to the big city. The target group includesactive, working women between 30 and 50 years old. It also offers a repair and buyback system. 

• Ajuma, Germany
A UV measuring device can be worn on a wristband or attached to a backpack. It shows the UV intensity, the individual UV exposure, the personal UV dose and the remaining time the user can remain in the sun without harm. 

• AUFTRIIB, Switzerland

CRAMPOW is a combination of crampons and snow shoe, designed for ski mountaineers and freeriders. On the last few metres to the summit these wide and light plates give the user a boost in the deep snow, while the integrated front teeth offer the grip of crampons. 

• AYAQ, Switzerland
The Forno vest can be taken off easily, even from underneath a jacket, while the Nunatak Hybrid Pants come with an innovative, comfortable design in the crotch especially for ski touring. 

• Maporto, Poland
Maporto has developed the Relief System, a special device that takes the weight of the backpack off the shoulders: Two braces optimally transfer the weight to the hip belt. The patented system can be attached to almost any backpack, child carrier or other carrying device. 

• Skibrid, France
The SKIBRID Neo turns normal skis or snowboards into a hybrid of mountain bike and board, without damaging the equipment. Riders can effortlessly steer the board by tilting or twisting the handlebars. 

• Southern Shores, Germany
The Ocean Mat is made from FSC certified natural rubber as well as recycled plastic bottles and no waste is generated during production. One percent of their revenue will go towards the protection of dolphins and whales.

• Veloine, Germany
The Veloine Pregnancy Cycling Kit helps pregnant cyclists to enjoy their sport for as long as possible. The parts grow with the bump: The jersey has a special fabric fold that expands as necessary. Special cuts provide support, while the soft material has very low compression.  

• West Kiteboarding, Germany
The Klick.ma board contains two magnets with an adhesive force of 120 kilograms each and the metal plates are inside the matching shoes. To start, the riders need only jump onto the board and they’re ready to go. In case they fall, the board releases, minimising the risk of injury. 

• Your Coaching, Germany
Software start-up YourCoaching offers fitness trainers and influencers a tool to quickly and easily create individual apps for their respective target group.

Image credit: Munich Trade Fair Centre / Munich Trade Fair Centre