Top sports industry newcomers revealed by ISPO
20/11/2014
The overall winner has been named as Munich-based onoo brand, selected from more than 430 entrants.
The jury consisted of former winners who selected winners in Accessories, Hardware Summer, Hardware Winter, Style, Wheeler, Sportswear, Digital, as well as 41 additional finalists.
Tobias Gröber, director of consumer goods at show organiser Messe Müncher, said: “The high number of entries to the 2015 competition clearly demonstrates the sports industry’s unbroken innovation potential.”
Wearable Life Science from Germany took the Sportswear Award for a mobile sports outfit with integrated electrodes, sensors, and control unit that provides flexibility during a workout. Based on EMS (electro muscle stimulation), the clothing gives additional muscle stimulus during sports, which results in increased training efficiency and may lead to improved posture and general fitness, says the company.
The Accessories award went to HEXO+ from France. The company makes an autonomous flying system for filming action sports and connects with the GPS function of a smart phone, allowing the drone to follow the skier or snowboarder to remote places.
The Hardware Summer Award went to Tentsile from England. Depending on the condition of the terrain, its tree tents can be pitched on the ground like traditional tents or without ground contact between trees like a hammock.
The Hardware Winter Award was taken by Ice Rock from Russia, which makes an extremely lightweight ice axe made from carbon fibre for ski tourers, freeriders, climbers, and other outdoor athletes. The company is based in Kirov in Northern Russia, a town that hosts a stage of the World Ice Climbing Cup.
The Wheeler Award went to Zehus from Italy, which offers a kit that converts regular bikes into Pedelecs. During strenuous passages, Bike+ is automatically activated to support the cyclist. The system needs no recharging from grid since the energy is recovered during cycling and fed directly into the power pack.
The top 50 newcomers will exhibit at ISPO, held in Munich from February 5 to February 8, 2015
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