Athlete launches philanthropy-focused sports brand
Basketball star Stephen Curry launched an own-name footwear, apparel and accessories brand on December 1 in partnership with Under Armour.
A percentage of the Curry brand’s annual revenues will be invested in under-resourced communities. By 2025, it aims to create at least 20 safe places to play, support 125 programmes that impact young athletes, and deliver opportunities to train more than 15,000 coaches, with the intention of making an overall impact on more than 100,000 young people.
Stephen Curry explained that he wanted to “unlock play” for children in disadvantaged communities, explaining that more than 70% of children and teenagers from low-income households in the US take part in organised sport and are six times more likely to stop taking part because of financial costs.
Studies suggest that increased fees and logistical hurdles in response to the coronavirus pandemic will make participation even more difficult for these young people.
