Management shake-up continues at Under Armour
23/01/2024
Mr Saidi brings nearly 20 years of industry brand experience, including at adidas and Puma.
He will be responsible for building product strategies for clothing, footwear and accessories.
He said: “I see the massive opportunity to harness UA's constant innovation and authenticity on-field with athletes to grow and evolve the business off-field. I am incredibly excited to join Under Armour at such a pivotal moment in its history.
Ms Trent is currently managing director of the company's EMEA region, will assume her new role in February.
Both will report directly to President and CEO Stephanie Linnartz.
Stephanie Linnartz, Under Armour CEO, said: "In the past year, we have added incredible executive talent to Under Armour, and I am confident that Yassine and Kara's demonstrated track records of leadership and expertise will further strengthen our ability to build an even more powerful brand."
Under Armour has recently appointed Jim Dausch as chief customer officer; Shawn Curran as chief supply chain officer, John Varvatos as head of design, and Amanda Miller as chief communications officer.
The company has initiated a search for a chief marketing officer and senior vice-president for footwear.
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