New brand appoints performance textiles expert
21/01/2021
Sonia Lunardon (pictured) joins design director Erica Cahn and co-founder and co-CEO Trent Bush on the growing Artilect design team.
The brand is based in Colorado, US, and will focus on what it calls a “technical apparel system”, A/SYS, meaning the items are optimised when worn together.
Ms Lunardon spent almost a decade at The North Face and previously held technical design roles at Fox Racing and Alpinestars.Mr Bush said: “We’re building something different from day one, and Sonia brings an intense mix of passion, skill and experience to enable us to develop an entirely new technical apparel system on the core of innovation, sustainability and performance.
“Everyone on the team will be pushing each other to make amazing products, and Sonia will be a key component to reaching our goals.”
The clothing will be available from autumn.
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