Three VF brands under one roof in new Milan stor - sportstextiles: Lea SportsTextiles

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Three VF brands under one roof in new Milan store

03/12/2020

VF Corporation has opened a new store in Milan that brings three of its brands under one roof. 

It has called the new space Orefici 11 as this is the address the new store occupies. Via Orefici is a popular shopping street close to Milan Cathedral. 

Timberland, The North Face and Napapijri will each have a presence in the store. 

The group said it wanted the new site to be a “creative and cultural hub” as well as a “consumer-minded, retail-centric and hyper-digital” store. Digital technology in use inside will include a mobile check-out. 

 


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