Mountain birthplace inspires Moncler and adidas
02/10/2023
Long and short puffer jackets, track jackets and vests “epitomize the intersection of two identities”, they said. Signature Moncler shapes in lacquered nylon are reimagined through adidas Originals details, including adi-break panelling. Quilting, jacquards and prints take inspiration from patterns created by skiers on snow-covered slopes.
For footwear, adidas’ NMD has been given a winter makeover in GORE-TEX, puffed up by bubble padding. The Campus has also been cocooned in bubble padding for an augmented Moncler feel.
Building on The Art of Genius show that unveiled the collaboration at London Fashion Week in February, artists from diverse fields – from sculpture to costume, set design to make-up – were challenged to create human-esque explorers inspired by looks from the collection for the marketing campaign (pictured). Sculptures by Gary Card, Ibby Njoya, and Kate Tabor, alongside real-life explorers, were brought to life by photographer Hanna Moon.
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