RE&UP: Blueprint for brands to close the loop
RE&UP Recycling Technologies has teamed up with fabric mill Isko to transform around 20,000 pairs of post-consumer jeans into feedstock for a textile-to-textile recycled denim capsule for US brand Madewell.
Through Cotton Incorporated’s Blue Jeans Go Green programme, Madewell has operated its denim trade-in initiative for more than a decade, collecting and recycling over two million pairs of jeans.
RE&UP’s advanced recycling technology allows these pre-loved garments to be deconstructed and re-engineered into cotton and polyester fibres that meet the durability and aesthetic requirements of the premium denim market.
Marco Lucietti, head of marketing and communications at RE&UP, said: "Our collaboration with Madewell and Isko demonstrates that we can deconstruct complex, worn garments and re-integrate them into the supply chain. This is a blueprint for how brands can use their own take-back streams to create a repeatable, closed-loop production cycle."
