Armedangels’ fossil-free strategy
Armedangels' impact and innovation director, Julia Aruni Kirschner, delivered a keynote at the Paris-based Challenge the Fabric event, which brings together the manmade cellulosic fibre supply chain and is organised by Swedish company Ekman, a wood pulp maker.
The German clothing brand is intent on increasing the percentage of preferred materials in its products, with synthetics now representing less than 3% of its fibre mix in 2025. “This is not an accident, this is a rule,” she said. The brand favours “nature over oil” and has made this its blueprint since its launch in 2007.
In the ‘post-fossil fashion system’ that is one of Armedangels' missions, with social impact, Ms Kirschner said that change does not start at Tier 4, with raw materials suppliers, but at the design process itself. She insisted that the brand’s strategy is not restricted to capsule collections but applies rather to all its products. “We have made good progress this year, hitting 60% of our targets on time, or ahead of time,” she said.
Focusing on cellulosics, she mentioned the launch in 2026 of the brand’s ‘naturally-engineered’ sportswear range, which is based on Tencel lyocell. Another highlight was the launch of jeans made from Saxcell, a lyocell that integrates 30% cotton pulp from pre- and post-consumer textile waste, in April of 2025. This marked a milestone for both Armedangels and Saxcell, as it was the first commercial product range to use the low impact fibre.
Read more about Armedangels' natural windbreaker, and its partnerships with Lenzing and Montebello, in our latest feature
Photo: Julia Aruni Kirschner speaking at Challenge the Fabric. Credit: WTP
