Canada Goose’s evolution into a “year-round luxury brand” is paying off, according to CEO Dani Reiss, with first-quarter sales increasing 10% over last year.

“We expanded gross margin, improved profitability, and deepened engagement around the world,” he said. “Those results are building a stronger, more productive, and more profitable business.”

Moving away from its traditional extreme weather outerwear, it invested heavily in marketing campaigns for its Snow Goose spring capsule and Natural Intelligence summer collection.

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