CLASS act for sustainable fibres
01/10/2007
A new body that aims to combine fashion and environmental concerns, through using sustainable fabrics, launched during the Milan Fashion Week last month.
The CLASS forum (Creativity, Lifestyle and Sustainable Synergy) is the brainchild of Giusy Bettoni and Sandy McLennan, who had both had careers in the textile industry and saw a gap because, they argued, designers were finding it difficult to come across "green" fabrics.
"You would talk about sustainability and people were enthusiastic, [but] nothing was happening,"Ms Bettoni told Reuters.
On the other hand, their perception was that the producers of sustainable fabrics—ones that are biodegradable, or made from renewable resources—had problems working out how and where to contact designers who might want to use the products.
CLASS will now work to bringing companies such as India's Birla Cellulose, one of the largest cellulose producers in the world, and NatureWorks, which makes Ingeo fibre from plant sugars, into contact with stylists.
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