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Indian business figures make single-use plastic pledge

Alumni from the National Institute of Fashion Technology (NIFT) in India marked World Environment Day 2018 (June 5) by leading the launch of an initiative to eliminate single-use plastics.

In honour of India being the host country for this year’s World Environment Day, members of the Association of NIFT Alumni (NIFTA), have pledged to cut plastic usage in their business. They have also urged their colleagues and associates to do the same. 

More than 125 professionals have signed the pledge. They come from a range of industry levels, including business, design, manufacturing, sourcing and technology. The signatories include leading figures from Levi Strauss, Aditya Birla Group, Arvind, Landmark Group and C&A.

They have pledged to personally work to reduce the use of single-use plastics. Among the ways they will do this is by changing how they design, eliminating plastic waste, supporting research into biodegradable materials, and encouraging their customers to stop using non-biodegradable plastics. 

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