Crailar chooses new chief financial officer

04/03/2013

Canada-headquartered flax producer Crailar has named Ted Sanders as chief financial officer, succeeding Guy Prevost  from March 1.

Mr Sanders has 20 years of financial management experience, from start-ups to multi-billion dollar global companies, and will work at the company’s US base.

Mr Prevost, who has been with the company since 2005, will remain at the company as corporate controller and compliance officer, based in Victoria, Canada.

Ken Barker , CEO of Crailar, said: "Ted strengthens the executive management team with experience at international publicly listed companies that saw significant growth during his tenure. This will prove to be invaluable as we transform into a fully operational company and evaluate our intended listing on exchanges.

"Guy has played an integral role in the transformation from an organic apparel retailer to where we stand today as the industry's only sustainable natural fibre capable of revolutionising the fibre industry."

Crailar launched a flax production facility in the US at the start of this year, and is working with sports brands to promote the fibre for activewear.