Champion helps to improve HeiQ's cooling technology
21/01/2014
Adaptive 4 technology transforms garments into dynamic textiles that respond to the wearer’s needs where the rate of cooling and the evaporation of perspiration changes according to body temperature.
The Adaptive product platform has been adopted by several brands, including Champion, New Balance, KJUS and Scott Sports.
“The development of this intelligent, high-performance collection owes its success to our close collaboration with Champion. We worked hand in hand on the technology and product development, and enjoyed an open exchange of knowledge and ideas,” said Timothy James Skedzuhn, HeiQ’s Vice President of global brand force.
HeiQ will present the development at German trade show ISPO at end of January alongside New Balance running apparel and its fluorine-free DWR technology BARRIER ECO, recently adopted by The North Face, R’adys, Vaude and Jack Wolfskin.