Swiss textile technology firm HeiQ and its German technology partner Tracekey have developed a hangtag and smartphone app that can track and trace where every part of the garment was made and put together.

The ‘Identity’ technology uses unique serial numbers in a QR code which the consumer can scan to learn about the components.

“For the first time, a brand can guarantee to its consumers full product accountability and authenticity from fibre to point of sales,” said the company.

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