Healthy sales for snow sports sector in North Am - sportstextiles: Lea SportsTextiles

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Healthy sales for snow sports sector in North America

16/04/2014
Sales of snow sports apparel and equipment in North America for the six months from August to the end of February rose 5% in volume and 7% in value, compared with the year prior.

Data published by trade association SnowSports Industries America and research firm NPD Group show sales from 1,200 snow sports retailers totalled $3.3 billion in the period.

Equipment inventories were 21% lower and apparel are 11% leaner. “Scarcity results in higher margins and diminishes the need for discounting in the middle of the season, putting more money into retailers’ pockets ,” said Kelly Davis, SIA director of research.

Cross-country skiing recorded the biggest growth, with equipment sales rising 9% in volume and value.

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