Ski industry gets a boost with Sporting Goods Industry tie-up
28/01/2014
The agreement will focus on the FIS Bring Children to the Snow campaign, which aims to increase youth participation in snow sports worldwide. The partnership means it will be able to offer participants a wider array of activities with equipment more readily available at events.
WFSGI and FESI will encourage their members to donate winter sports products and services for World Snow Day and FIS SnowKidz events. This will enable children, who otherwise may not have equipment of their own, to test a snow sport for little or no cost.
Goods that will be donated will include protective gear, skis, ski bindings, textiles and various services to ensure that the equipment is fitted and used properly by beginners.
FIS marketing manager Marcel Looze said: “The support of both parties will hugely benefit the participants in the Bring Children to the Snow activities and ultimately help all reach our goal of getting more children engaged in snow sports.”
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