Sportswear industry needs a ‘new mindset to design for manufacturing’
24/11/2014
“Why do we need to bring design and manufacturing together? The answer is simple: As a consumer brand, we need to reduce costs, increase speed and improve efficiency in our supply and distribution chains,” said adidas Group CEO Herbert Hainer, who delivered the keynote speech.
Around 180 delegates from 22 countries discussed ways to better integrate design into manufacturing. They visited the nearby Porsche factory, where production methods are factored in at an early phase of design.
Steven Shih, executive director at Taiwan-headquartered footwear maker Yue Yuen, said manufacturers must build a “user’s mindset” among executives, finding the right people and placing them in right positions.
Delegates heard that the industry will have to differentiate in its product portfolio to stay competitive, and this can be achieved by the portfolio through the use of modular systems and by the reduction of complexity in production.
The event was supported by Bayer MaterialScience, Com4 Yarns, Dassault Systèmes, DESMA, ISPO and Porsche Consulting.
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