Former Pentland director joins WFSGI in Asia - sportstextiles: Lea SportsTextiles

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Former Pentland director joins WFSGI in Asia

01/05/2015
Former Pentland director joins WFSGI in Asia
The World Federation of the Sporting Goods Industry (WFSGI) has set-up a regional office in Hong Kong and hired Helen Ford as its executive director.

She will be responsible for developing WFSGI services to manufacturers and brands in the Asia and to intensify relationships with Asian and Oceania-based federations.

Ms Ford previously worked as corporate responsibility director for UK-based sports and footwear group Pentland Brands, where she developed business strategies in ethical trade, focused on responsible design and production. She has also held a senior position at Li & Fung in Hong Kong.



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