Cotton Inc awarded for recycling programme - sportstextiles: Lea SportsTextiles

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Cotton Inc awarded for recycling programme

30/06/2014
Since its launch in 2006, Cotton Inc’s Blue Jeans Go Green programme has diverted more than 600 tonnes of denim out of landfills and has now been awarded the Leadership in Sustainable Apparel - Recycling Innovator Award by three recycling organisations in the US.

The Secondary Materials and Recycled Textiles Association (SMART), the Bureau of International Recycling’s Textiles Division and the Council for Textile Recycling held the first International Textile Recycling Summit at the Fontainebleau Hotel on Miami Beach.

Blue Jeans Go Green’s co-director of strategic alliances, Marissa Barlin, said: “The denim collected has not only been used by builders and home-owners, we have also been able to provide grants of the insulation to civic institutions and to Habitat for Humanity programs throughout the US.”

More than two million square feet of Ultratouch denim home insulation has been generated from the denim recovered by the scheme.

The US Environmental Protection Agency has reported that 20.44 billion pounds of clothing and footwear was discarded in 2012. An additional 2.58 billion pounds of towels, sheets and pillowcases were also thrown away. The 2012 EPA report indicates only 14.4% of clothing and footwear products were recovered (recycled) and only 17.8% of towels, sheets and pillowcases were recovered. Of the clothing, footwear, towels, sheets, and pillowcases that were thrown away, SMART estimates 95% of those items could have been reused or recycled.

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