Patagonia promotes guayule as ‘the best weed in town’

06/08/2014
Patagonia promotes guayule as ‘the best weed in town’
Outdoor brand Patagonia is embarking on a global marketing push for it guayule-based wetsuit that includes adverts with the slogan: “We have the best weed in town”.

The most environmentally harmful aspect of a wetsuit is the manufacturing of the neoprene, a petroleum-derived material.

Patagonia's search for alternatives led to a partnership with Yulex, a company making plant-based biorubbers derived from the guayule plant (pictured).

Patagonia is now making its Yulex wetsuit in a 60/40 blend (60% guayule, 40% neoprene), and is working on a 100% guayule suit.

Other brands such as Quiksilver have shown an interest in using the technology.

See WSA November/December 2013 – available in our archived library – for a closer look.