Patagonia encourages voters with new environmental campaign
29/08/2014
Patagonia worked with graphic artists Alex Trochut, Natas Kaupas and Eric Junker to produce three “Vote the Environment” t-shirt designs and a percentage of the sale proceeds will go to HeadCount, a non-partisan organisation that promotes participation in democracy. The outdoor brand quotes a Harvard University study that claims only 23% of Americans between 18 and 29 will vote.
“We’ve rooted our business in the environment – we want to act responsibly, live within our means, and leave behind a planet we would want to live in,” said Patagonia CEO Rose Marcario. “We need leaders who will act on behalf of the future and the planet and we know art can create a sense of pride and urgency and inspire real action for this movement.”
All submitted designs that meet the contribution requirements will be featured in an online gallery and made available for sale as posters to spread the message; 40% of any net sales go directly to the artists and 30% goes to HeadCount.
“We face a great crisis: climate change, extinction, destruction of wild places,” said Lisa Pike Sheehy, Patagonia’s global director of environmental initiatives. “That’s why we must support candidates who push hard for clean, renewable energy, restore clean water and air and turn away from risky, carbon-intensive fuels. We cannot afford to sit out this election.”
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