Patagonia increases focus on rock climbing - sportstextiles: Lea SportsTextiles

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Patagonia increases focus on rock climbing

21/07/2014
Patagonia is launching products aimed specifically at rock climbing for spring/summer 2015, including trousers and three packs.

“We had two pieces in our sportswear collection that could be used for rock climbing but these are now designed specifically for this use,” said a spokesman. “We have plenty of employees who are rock climbers, it’s part of our DNA, so we decided to focus on it.”

The company is building on the Ascensionist packs launched this spring after working with ambassadors in the Forge in Ventura, California. 

“They worked hard on the fabric to make sure it was light, durable and water repellent and spent a few years in development,” added the spokesperson.

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