Black Diamond’s new president lined up to take over

13/08/2014
Outdoor brand Black Diamond has appointed Zeena Freeman as president to enable co-founder Peter Metcalf opportunity to focus on “other brand-defining activities”.

Mr Metcalf will continue to serve as CEO although Ms Freeman is expected to succeed him by next July.

“Zeena is precisely the kind of strategic merchant and dynamic brand leader that we have been seeking, and we see her perfectly positioned to lead Black Diamond’s fastest growing brands through a multi-channel environment over the next decade.

“While we expect Zeena to succeed me as the next CEO of Black Diamond, I intend to remain involved with the business for the long term, both as a director and as a senior executive responsible for public policy and advocacy, as well as playing an integral role with our culture, products and marketing.”

She previously worked at Sony Corporation as general manager of global retail, and also served as the senior VP of consumer business development for Sony Corporation of America.