Change of structure at Black Diamond
11/03/2014
“Black Diamond is constantly innovating not only in the products we build but also within our own organisation,” said Ryan Gellert brand president for Black Diamond. “The new infrastructure encourages global communications between Black Diamond North America and Europe as trends and innovation happen in real time and are not constrained by geography.”
From June 1, Olav Nietzer will oversee the brand as sales and brand director Europe. Mr Nietzer joined Black Diamond in January 2013 after serving as director of European sales for Burton, Red and Anon.
Christian Jaeggi, who established Black Diamond Europe 18 years ago as a one-man operation in Basel, Switzerland, steps down from his role as brand leader and managing director.
“Christian combines a true passion and intimate knowledge of the sports we serve and the business acumen and intelligence that has allowed Black Diamond to succeed,” explains CEO Peter Metcalf. “This planned move is part of a steady strategic organisational shift from being run on a regional-centric model to that of a global and functional-centric model.”
In North America, Niclas Bornling has been named vice-president of marketing. Mr Bornling joins Black Diamond after 10 years in Annecy, France, working for Salomon, most recently as brand director.
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