Steve Barker to lead OIA – for now
24/10/2014
“With deep roots in the outdoor industry and in-depth knowledge of OIA, Steve is the ideal candidate to lead the organisation in this time of transition,” said Jennifer Mull, OIA board chair. “Steve’s role is to create a culture of collaboration with members and other key stakeholders and provide stable organizational leadership to allow the staff to continue positive momentum in support of OIA’s defined mission and annual goals as stated in the board-approved strategic plan.”
With over 40 years in the outdoor industry, Steve’s passion for the products and work of OIA member companies runs deep. Steve and his wife, Nona founded Eagle Creek in 1975. The company was sold to VF Corporation in 2007. Steve served on the OIA board of directors for ten years, including two years as board chair from 2001 to 2003.
“OIA plays a critical role in supporting outdoor industry companies to thrive and grow,” said Steve Barker, interim OIA executive director. “The industry is in the midst of unprecedented change with shifting business models, changing consumer behaviour and the need for adaptable and sustainable supply chains. OIA is well positioned to collaborate with members and provide them with tools and guidance, so they can operate successfully in a constantly evolving marketplace.”
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