Add functionality to fashion to better distorted supply chain, says IAF

29/10/2014
The leader of the International Apparel Federation has said that education is the key to moving the supply chain away from a “low price spiral whereby continuous pricing down has distorted the consumer’s sense of value of clothing”.

Secretary general Matthijs Crietee said: “To work with a longer term horizon when making arrangements with suppliers requires knowledge; a different kind of knowledge than is often available at both buyers and suppliers.

“The industry’s custom of moving production to locations of cheaper labour costs in reaction to rising production costs is also hitting brick walls. Industrial accidents in Bangladesh are further tarnishing the image of the industry.”

He added that there are many opportunities to add value to garments: functionality of fashion is back in fashion.

“The industry needs to stop its pre occupation with sourcing statistics and wage statistics. We must look more at indicators showing investments in the supply chain, such as figures on returns on investments of product lifecycle management,” he said.

Mr Crietee was speaking at Quality Garment Network Days, organised by ironing machines maker Veit, in Southern Germany.