Role in rebranding leads to promotion at PrimaLoft
12/03/2015
David Newey, director of global marketing, said: “Victoria played a pivotal role in the PrimaLoft rebranding, the launch and communication of the brand to the industry, brand partners and retailers, and has been instrumental in guiding the PrimaLoft brand through cooperative marketing and sales efforts with high-profile brand partners.”
In addition to her expanded role, Ms Lee will head PrimaLoft’s global advertising agency, commonground. She joined PrimaLoft in 2006 and most recently served as brand and promotions associate.
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