OIA report aims to help outdoor brands understand consumer demand
01/06/2015
It examines consumers’ perceptions of what outdoor participation look like, who the outdoor consumer is, what gets them outside, what they are looking for in outdoor gear and their relationships with outdoor brands.
On making the report available to its members, the OIA said it wanted to help them identify opportunities for growth. Non-member can buy the 154-page report too, for a price of $1,000.
“Marketing, research and product teams for outdoor brands and retailers will find this information particularly useful in helping inform their day-to-day responsibilities, as well as longer-term business strategies,” said the organisation’s vice-president for market and consumer insight, Christie Hickman. “We face big changes in how consumers are recreating in the outdoors and shopping for outdoor products.”
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